Operations.

Operation-Tomodachi provoked lots of operations in Japan (especially in the twitter-world):

/ Operation-Yashima (saving electricity for sufferers in the damaged area. Inspired by the famous anime: Evangerion.)
/ Operation-Ueshima (not over-buying goods so that sufferers can get them. Inspired by a Japanese comedian Ryuhei-Ueshima)
/ Operation-Aoshima (Thinking about those who are working at the forefront. Inspired by a movie: 踊る大操作線)

And these three are integrated into:

/ Operation-Mishima ("MI" = "Three". Three Shimas.)

... I feel proud of the internet users in Japan, who do not just weep in a tragedy, but try to make a movement in a smily way :)